You also save time and money. If you don’t have a strategy, you can waste time and money, fairly easily. Examples work best:
Example 1 – SEO keywords not aligned with the business.
A B2C E-Commerce Sites wants to increase their sales online. They know they need to have some SEO to boost their traffic and sales. They decide to go with the cheapest operator they can find. He promises them ‘results’. The SEO operator has no idea of business strategy so choose keywords that are low margin. He might indeed be a good SEO, but he has no strategy, or worst, a wrong one.
Outcome? The results show that while there has been a spike in traffic the sales are low margin, therefore the ROI has been negative, meaning the SEO has been a waste of time, energy and money.
Example 2 – No strategy means no feasibility study and no awareness.
A B2B business wants to sell insurance online. They want SEO but decide against the Strategy and Audit, instead they want to start, and they want to start ‘now’. The Top Agency they hired start the campaign, which is based on the client’s wishes, minus any research. After 6 months the agency fails to deliver the keyword rankings due to the client’s low budget. The client was unaware of the market. They didn’t want the Strategy (which would have resulted in a feasibility study)
Outcome? The client does not get the desired ROI on the project and has wasted time, energy and money.
What’s the Solution?
An SEO Strategy (and for pre-existing websites and Audit too). You can do better if you are prepared. We have seen plenty of clients lose money by going to agencies that cut corners, or who are, worse, unaware of the steps for an effective campaign. Further, some clients want to save money, so they opt to not have a strategy. The campaigns are comparatively weaker, and in some cases spectacularly fail.
An SEO/ Digital strategy is a fundamental part of any campaign.
What do you get in a Digital strategy?
Keywords aligned with your Business Goals
Off Page Strategy