A strategy puts you in charge of your digital project. From the first scoping session you’ll have the tools to make sure that your agency is working with your goals in mind.
Digital is measurable. Your strategy will address how you’ll measure the success of your digital marketing and what it will tell you about your customers.
Simple. You save time and money. If you don’t have a strategy, you will be guessing, moving this way and that way. By having a clear strategy you can plan. Fail to plan and you plan to fail