Cold calling made simple

Someone once said that cold calling is not about pushing a product or service. Cold calling is about planting seeds of memorable information within your prospective customers. For me personally I found it quite challenging in the initial stages. Having spoken with different people from varying industries it is clear that there is a lot of stigma attached to the words ‘cold calling’. For many it amounts to this; some stranger on the phone pressurizing me to buy their product or subscribe to a service. Continue reading “Cold calling made simple”