What is bounce rate in search engine optimisation? It is a term that is not used often on the web, but it is good to know how it is calculated and what it says about your website. Bounce rate describes the percentage of users that leave your website within few seconds from visiting it. High bounce rate generally means that content or design of your website is not appealing to end user. In worst case the pages might be optimised for the keywords that only seem to be relevant for your business. Continue reading “Bounce rate”
Google analytics is one of the most powerful tools used in Search Engine Optimisation by many web developers. It gives you insights on not only how many visitors you have per month, but also a lot more useful information like Bounce Rate, daily visits, most visited pages and many more. Continue reading “Google Analytics”
Google webmaster tools is an online application provided by Google to help you with your search engine optimisation strategy.
Webmaster tools gives you an inside view to crawling errors, search queries related to your website and also allows you to upload and manage sitemap.
One of the basic but the most important steps you have to take while preparing your search engine optimisation strategy is keyword research. It is very important to use proper tools and find the phrases that are both descriptive to your business and popular within search engines. You have to include what is the local and global ranking of each keyword, depending what is your target market, also you have to choose ones that are relevant to content of your pages.
Want To Promote Your site On Google?
There are few aspects of search engine optimisation, and one of them is Basic SEO. It involves fundamental practices that can let your website exist in the virtual world:
On site search engine optimisation is an important factor in placing your website highly in rank of Google, Bing, Yahoo and other sites. On-site factors are mainly based around keywords within website. It is important to keep keyword ration proper on each page. It is essential to keep all tags and descriptions up to date and look after internal linking, so pages are connected with each other.
On top of websites performance you have to include in your plan off-site search engine optimisation factors. The main purpose of off-site SEO is to create as many links in the web pointing to your website. It is beneficial because users can click in to view your website and also search engines realise that you have interesting content as many other pages are linked to it. There are many ways of increasing your traffic:
Search engine optimisation or SEO is the technique of preparing your website with keywords, links and content so it appears highly ranked in search engines like Google, Bing and Yahoo. Continue reading “What is SEO”