SEO TIPS

Search Engine Optimisation, commonly known as SEO is an effective marketing strategy used to increase your website rankings on major search engines such as Google or Yahoo. The SEO tip we want to share with you today is deep linking. It’s a well-known fact that having a number of links from non-competitive reputable websites back to your website does wonders for SEO. Continue reading “SEO TIPS”

Copy writing for search engine optimisation

Web development

Copywriting

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Increase your sales development 24 month developme

It is important to bear in mind search engine optimisation when writing your website’s copy. It is important to consider where you can add links to other pages and pictures with additional tags. But the most important factor is keyword ratio – percentage of phrases to the overall text. You need to bear in mind that some search engines allow ratio of approximately 2%, while others even up to 5%. This vital to keep keyword density within that sweet spot. Continue reading “Copy writing for search engine optimisation”

Internal links – search engine optimisation

Web development

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Increase your sales development 24 month development strategy

As well as external linking, the internal one is essential for search engine optimisation purposes.

It is important create shortcuts within your copy that lead to different sections of the website. It gives user possibility to easily navigate between subjects that he or she is interested in. The good practise is to focus your links on the keywords or the key phrases to enable search engine to recognise pages from few locations on your website. BrandYou.ie often uses this practise to enhance website’s functionality and give it asearch engine optimisation boost. Continue reading “Internal links – search engine optimisation”

Website Coding – HTML

Web development

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Increase your sales development 24 month development strategy

HTML website coding, or Hypertext Markup Language, is used to create web pages. Site authors use HTML to format text as titles and headings, to arrange graphics on a webpage, to link to different pages within a website, and to link to different websites.
HTML is a set of codes that a website author inserts into a plain text file to format the content. The author inserts HTML tags, or commands, before and after words or phrases to indicate their format and location on the page. HTML tags are also used to add tables, lists, images, music, and other elements to a webpage. Continue reading “Website Coding – HTML”

Bounce rate

What is bounce rate in search engine optimisation? It is a term that is not used often on the web, but it is good to know how it is calculated and what it says about your website. Bounce rate describes the percentage of users that leave your website within few seconds from visiting it. High bounce rate generally means that content or design of your website is not appealing to end user. In worst case the pages might be optimised for the keywords that only seem to be relevant for your business. Continue reading “Bounce rate”