Branding is the Door to the Company’s Soul (8:24)

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In today’s fast-paced world, branding is an intangible asset that can ensure the success and failure of any company.

Coca-Cola. Apple. Hyundai. Chances are that hearing these companies brings up their clear and well-defined branding.

When most people hear branding, their minds think about logos and graphics that help define a company. While this is not wrong, branding is more than just that.

Branding is the corporate identity of the company. It is what the customers perceive every time they hear the company’s name or logo.

Apart from the logo though different elements also contribute to a company’s branding. These include: how the company communicates, the behavior and culture promoted, the company’s mission and vision, and even as simple as the language used by a company.

All of these factors work together to help contribute to the customer’s perception of your company, service, or product. It delivers a message about what your company is about while also building up the company’s credibility. It is the promise your brand delivers to the customer.

Branding, if done right can help motivate consumers to purchase your product or service, and finally it has the power to create loyal users as well as employees.

In a study conducted by Business week, they looked at organizations in the S&P500 and saw that over 30 years, the overall corporate value of these company’s brands increased from 17% to 80%.

In short, branding is important for any company’s success. It is a vital block in the foundation of any company’s marketing and operation.

With branding as important as it is, it comes as no surprise that time and effort must be put in to researching and developing your brand.

If you are feeling overwhelmed, don’t be. Here are a few services that BrandYou can provide to help you achieve the results you need.

  1. Brand and Re-Brand Strategies

First and foremost, BrandYou can help you research and strategize for company branding and re-branding. Update or change your brand to increase its relevance in the current market trends, or build one from scratch.

An effective visual identity can help describe what your company or business has to offer. A great brand design strategy marks the path towards being a successful international business.

  1. Corporate Identity

A strong and identifiable corporate identity is a big factor on the success of an international business. It helps in letting your company stand out from the numerous companies being formed every day.

BrandYou can assist in developing an International identity that can suit your business needs and maximize any potential business all over the world.

  1. Business Concept Design

Our team of Business Coaching representatives will assist you in the product development process each step of the way. From initial drafting of online designs that will best highlight your business concept, to coaching for your staff, BrandYou will be there to help your company with extensive marketing training.

  1. Advertising

Online advertising is rapidly becoming the future. With its various formats and ease of access and use, it is a vital part of any online marketing strategy. From videos, blogs, and even simple online texts and banners, BrandYou’s team of online marketing professionals will assist you in creating your online advertisements.

These are just a few of the branding solutions BrandYou can offer you.

For more information on the branding services BrandYou has, head here: https://www.brandyou.ie/services/branding/

Remember, good branding is the door to your company’s soul. BrandYou just happens to make a great door, and we’ll be there to help you and your customers walk through it.

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