November 4, 2016
For many business owners or innovative individuals with great ideas it can be hard to reach your target market online and achieve the results you want. Either you’ve already established an online presence or you’re just getting started here are 8 steps you can utilize to help you achieve that strong online presence for your business or idea.
The importance of doing your research is that it can help you see what’s happening with your competitors and it helps you know how you can develop your own unique strategy. Make sure you find at least 3 industries/companies that has a successful online presence so that you can see how the end users engage in a way that works. Make sure you study why it works and how you can make it work for yourself. This is important so that you make sure it is tailor fitted for your market.
This is where most of us fail, because we don’t plan. For those of you that do plan, we all know that this is vital part of how you achieve the results you need. We all cannot do everything ourselves, so you either, build your own team, or need to find insights from individuals in areas that aren’t your expertise. You will need to plan all the areas of deliverables. Breaking down tasks and each of the marketing mix on how and when you are going to execute this is critical. Spend more time with planning and your results will be greater. A good project management system, calendar, and constant monitoring will help your planning become more successful.
Merging your personality into your marketing is one of the best ways you can achieve results and connect with your target market. It resonates with your audience and builds momentum. You can do this by; using videos, blogging designing your own ads, and responding to engagements, this will all feed from your research and if you do this correctly you will excel. Remember it takes time so be persistent.
Most people have great ideas and concepts and never get them off the ground, by following the steps above namely; research, planning, and using your passion. This will help you bring any concept from idea to implementation and help you bring the whole project to SUCCESS.
Using social media platforms is critical for your online presence, again knowing which ones are suitable for development or improvement will come from your research. Developing engaging content is the key, and when you are improving or developing your new content all of the research and the work you have done in building your concept using your passion will start to show through all your planning.
Reaching your target market through all the search engines and YouTube will help you bring your content in front of the right audiences. Selecting the right keywords and understanding how your target market engages will help all the hard work you have done come to life. You need to know exactly what and how this areas works in order to achieve online success.
Adwords in google yahoo and Bing are one of the most successful ways to reach your target market depending on what industry you are in. You can reach people who are looking for exactly what it is you offer, through the search engine, usually these are the individuals who demand your service/product. Again to set this up correctly, a complete and wholesome planning is key to make this work in a way that gives you results you need.
Marketing mix is so overlooked but the right marketing mix is critical in achieving success. You need to strategize all of your tools by; planning, reviewing, and constantly making improvements. Again this can be done in the planning stages by allocating time each month to review your results and to look at ways you can make improvements.
The most important part of this is bringing all of the steps I have listed above, together, strategizing and making your plan and developments consistent. Consistency is the key and by making changes on a daily basis you will achieve the improvements you wish to see.