March 26, 2014
If you are an owner of a company that is digitally focused you probably came across LinkedIn social media platform. Many of the professionals have their own LinkedIn profiles as a portfolio, curriculum vitae or just online presence. LinkedIn is one of the most business driven social platforms available on the internet at the moment. It allows you to network with other businesses and professionals. With many premium features LinkedIn gives you almost unlimited marketing opportunities.
This service offers many benefits and we are going to discuss them in this blog.
Lead generation with LinkedIn
With LinkedIn you can not only network with suppliers and manufacturers but you can also network with your potential customers. Unique content on your feed will drive interest of consumer and will help you generating the clicks to your website, where client can either order your product or contact you directly to enquire about services.
Business to business networking
With LinkedIn Business page it is easy to find suppliers, vendors, and manufacturers. LinkedIn connects companies with similar interests and business markets. You can simplify the search by directly contacting people in your network
Business to customer networking
Ability to build strong brand awareness is a great feature of digital world. Properly managed LinkedIn business page and profile can be very beneficial for your company. By regular posting on your platform you can increase the amount of connections and generate direct clicks to your website.
Searching for Staff
LinkedIn is a network of many business professionals and it can become a main tool for your human resources department. You can post active jobs opening list on your business profile and give an opportunity to potential employees to contact you directly and present their skills and portfolio.
LinkedIn is a great tool for any business owner. With a bit o knowhow you can utilise numerous features that this social network has to offer thus generating leads and direct visits to your business website.