5 Essential Steps to Decrease Your Website’s Bounce Rate

Google Analytics describes ‘bounce rate’ as the percentage of single-page visits. If you own a website, one of your primary goals is to decrease your site’s bounce rate. A high bounce rate is a sign that your website layout, content, marketing funnel, and even your search engine optimization Ireland have failed.

In this post, you’re going to learn some simple yet effective tips on how you can decrease your website’s bounce rate.

1. Generate the right kind of traffic

You have to make sure you are driving the right kind of traffic to your site. Otherwise, nothing you will do will make you succeed. You’ve got to understand that when you drive visitors that aren’t interested in what you have to offer, they will automatically bounce off. The most important part of your search engine optimization Kilkenny is to use the right keywords that will get your target audience.

2. Make sure your site is mobile responsive

According to surveys, around 18 percent of site visitors are using mobile devices. Without a mobile friendly website, you will have all those prospective site visitors bounce off immediately.

3. Make your content easily accessible and readable

When your target visitors come to your site but are not able to easily find the content they need, they will bounce off. Considering the huge amount of information available on the internet, you cannot expect internet users to waste time on your site looking for the information they want. Thus, you have to make sure that your content is readily available and readable.

4. Check your loading speed

The loading speed of a website plays a huge role in its bounce rate. Any SEO agency Kilkenny would advise that you make sure it does not take more than 10 seconds for your webpage to load. Moreover, poor loading speed can also have a negative effect on your search engine rankings.

5. Have external links open in new windows

If your web content contains external links, make sure they open in new windows. This is basic concept and all SEO consultants Dublin would remind site owners of this, but many still take it for granted. When your site visitors are redirected to a new page, they are not likely to go back to your main page, and this makes them a bounce already.

Conclusion

Indeed, there are many things that need to be considered for your website to have a lower bounce rate. It is important that you regularly check every aspect of your website to make sure nothing is causing your visitors to bounce off. But with the help of an expert SEO consultant Dublin like Brand You, a high bounce rate should not be a huge problem for you.

Vital Tips for Building Your Business Brand

Branding is very important not only for big companies, but for small businesses as well. It is how you define your business not only to your external audiences, but also to your team and to yourself. Your goal is to have your customers connect with your brand emotively as this is what leads to more effective brand differentiation and higher sales. If you want to improve your brand, it is recommended to work with an agency that specializes in branding Ireland.

 

Follow these tips for implementing branding for your business:

 

#1 – Define your brand

 

It’s important for your brand character to connect with your customers, promote your business, and make you stand out in the market. But first, you need to evaluate your product or service, and assess the rational and emotive needs of your customers.

 

#2 – Think of your brand as a person

 

Every individual has their own unique character made up of values, beliefs and purposes. These are the things that define who we are. Our personality is what determines how we react to various situation, what we say, and even how we dress. When you’re building a brand, it would help if you have this understanding as well.

 

#3 – Aspire to have long-term relationships with your customer base

 

There is no point in raising expectations for your products and offering if you cannot keep your promises to your customers. If you want to build long-term relationships with your customers, your branding should be based on trust. Be honest about who you are and be true to your company values.

 

#4 – Use a consistent tone of voice when speaking with your customers

 

This will reinforce the character of the business, and will make its offering clearer to its audience. As a result, customers are better aware of what they can expect from the service or the product.

 

#5 – Avoid repeating the same message in the same way

 

To ensure successful branding Cork, it is important that you not use the same way of sending the same message. Instead, your goal should be to make your important messages work together to give your product or service a solid identity.

 

#6 – Always stand for something you believe in

 

Bureaucracy is very common in big companies and brands, and this is what prevents them from being adaptable and responsive to the changing needs of their customers. Whatever it is that you believe in, stick to it and demonstrate it using your brand.

Branding is vital not only for the success of your business, but also for its longevity. By using the right brand design Ireland and working with reliable people like Brand You, you can rest assured that you will have the best brand for your business.

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19 steps to make you mentally strong, in order to have a successful life and business

It is often the case that we have to unlearn what we have learned, in order to really grow. This process is vital to learning anything new.

In mentally strong successful people, they all have similar characteristics , things that they do and things they do not do.

Our actions are the only way in which we can measure the results in our life and business, and it is the awareness of these actions which can bring about the change we need in order to achieve our goal(s).

How often do you analyse your actions, review them and make changes?

How often do you invest training for yourself and other team members?

In order to achieve the goal, you need good resources around you, which includes the people in your team. You need people who are on your same level, and people who are more intelligent, so you can constantly be challenged to grow.

Here is a list of 19 things mentally strong people do.

Can you see how many of these actions you actually do in your life and business? And if not, how can you adapt them, and start using them in your daily business/life now?

1. Focusing on the near future outcome – Focusing on the present moment and near future keeps you in control, as being in the now helps you focus in the right areas. The past does not have any power because its gone, so if you find you are dwelling in the past, or too much in the future, then switch the focus to what can I do now.

2. Stepping outside your comfort zone – it is always important to challenge yourself daily, in order to grow. If you stay in your comfort zone, this is not a good place, and it is the same as giving up. No pain no gain.

3. Always listen to others – options from others is so important, and to think you know it all is only a foolish move. If you let your ego get in the way, this will only hold you back. By listening, you can allow new ideas to flow and come up with a new way forward. Brainstorming, and regular meetings in a relaxed environment are key in listening to others.

4. Facing change -Everything is constantly changing, all the time, so the ability to adapt to any environment is one of the top 2 skills for life and business. Being open, and learning on a daily basis, helps this process happen more effectively. If you try to avoid change, you will not only be left behind, but it wastes your time and energy.
5. Keeping your mind open – you have to understand that everything you believe is not necessarily true. When you keep an open mind, you will find you will constantly let new beliefs come forward and accept them. You will constantly learn new material that will help you to fully live your life. Keep learning or stop learning, the choice is yours. To live or not to live, that is the question?

6. You make your own decisions (responsibility) – It is important to listen to others and other opinions, but at the end of the day, it is important that you make the decisions. This is how we take responsibility for our actions. If we make decisions ourselves, then we cannot blame anyone.

7. Embracing other people’s success – the opposite to this is jealousy and this is fear. Successful people always embrace other people’s success, because they can learn and see new skills, and they can apply them into their lives.

8. Thinking of the end result and how you will reach it – although it is important to reach your goal, you need to have a plan. If you keep the end result in your mind all the time, then you will only stress yourself out. The motivation of the end result is good, but the day by day process, and the steps to reach the end result, is the thought process you can use.

Man stands between boulders on summit, arms out

9. Focus on all that you have achieved in this day. This is motivation at its best, as you acknowledge what you have achieved and this allows you to grow. It keeps you in the now moment, and powerful. If you focus on what you have not achieved, then how does this affect you? You see, the key to building your strength is to focus on the achievement.

10. Putting your focus on your strengths -this enables you to grow and work to your strengths. Your weakness is your weakness, so give this job or task to someone who is good in this area. Do not try to improve your weakness in a situation which has to have a result outcome. Work with your strengths, and in a team environment, your weakness will be someone else’s strength.

11. A job well done people pleasing – you cannot please everyone so when a job is done well, and someone is not happy, you have to set the boundaries and say no. If you people please, then the outcome will always not end well. The focus is always on the task, and delivering the job is always the focus, and when you do this correctly, people always appreciate why, because you value what you are doing.

12. Controlling you and things that are outside your control – you only have the power to control yourself and your situation. People who know this do not focus on what is not within their control and do not try to control the situation, they let it go. They focus on what they can do to change the situation for the best, and they make the changes; that is sometimes just letting go.

13. Having patience – you always need patience in order to keep the situation real, because when you lose your temper, you lose your power? Patience allows you to keep control of yourself, and make better decisions in any situation

14. Clarity; how to clear up any misunderstandings – moving forward is the key to misunderstandings because everyone encounters them on a daily basis. When you get the facts, you then can create clarity with all parties involved. Apologizing for any unclear actions from you, and then a clear plan of moving forward always clears up the situation for you and other parties involved.

15. Learn from your last mistake – when you make a mistake, most people say sorry and move on, but when you keep making the same mistake, over and over, then this is not a mistake, it is a choice, and sorry means nothing. The way to change this and learn is by changing you behaviour, and this is what successful people do, as they are aware and make constant changes daily and learn from their last mistake, so not to repeat it again.

16. Aware of your fears – everything always has an opposite. This is the same for fears. Being aware of them helps you to focus and understand them, so that they do not block you from achieving your goal. Like the saying – everything you want is on the other side of fear. Awareness of the fear helps you overcome it.

17. Calculating outcomes – possibilities come from thinking and planning for outcomes, so taking the time to calculate possible outcomes helps you to control and always have a better result.

18. Embracing help from others – skillful tool to use right? 2 is better than one and four is better than 2. So we always can embrace help from others, because this helps you foresee other prospectives and helps with the workload. This is how we build things in life and business, embracing help from others.

19. Never giving up – when you give up on something, you are giving in to failure, and yes, failure is part of life and business – this is how we learn. So, never giving up is really learning, but the skill is that you continue forward, no matter how hard it gets. The key is to stop what you are doing, review and find the cause of failure, and start again with a new solution.

As an inventor, Edison made 1,000 unsuccessful attempts at inventing the light bulb. When a reporter asked, “How did it feel to fail 1,000 times?” Edison replied, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”

Lee Kavanagh
30/09/2015

5 beliefs and values which help you to live a successful life and business

A healthy and successful (Happiness) life and business requires balance.

I have been studying and learning from the best for the past few years, in a new way, which is helping me to apply new values to my own life and business.

In my blog, I will share real life experiences, and other articles, that you can apply to your own life and business.

From all of my study and observations of people who are living a success life and business, they all share these similar beliefs, values and approaches.

I have developed my own list of what I think we all need to achieve a great life and business.

 

Boxes Brand you -01If you focus on what you are grateful for, and appreciate what you have, then it grows. For example, if you focus on your achievements that you have reached on a daily basis, this will keep the correct focus going forward. What you have achieved will grow even more,  and the team which you work with will move in the right direction.

 

Boxes Brand you- 02In business, the rule is truth and honesty; if you have this, you can build good and lasting relationships with all of your right clients. This is the foundation to relationship building, and even if you make mistakes, you can always correct them when you are truthful with your client, because they will always respect your honesty.

 

Boxes Brand you -03When you respect yourself, and what you offer in your business, or your job role, the people around you, and your clients, will respect what you do for them. A respecting mindframe always provides you the way to show the value chain in what it is that you are doing. When you respect your clients, you listen to their needs, and it brings a sense of integrity to your relationship with yourself, and with your customers.

 

Boxes Brand you -04This is the most important tool you can possess in your business/life or job role; the key to awareness is not to know it all, and in fact it is about constant learning each day. Awareness always allows you to grow, and you can do this daily, by allowing time to review what you are doing. Each day, allow time for awareness, a mindframe in which you can bring improvements to any situation you encounter. The key to awareness is to stop what you are doing, and take time to really think about what you are doing. You can try these four questions and apply them to a situation:

  • What was the outcome of what we were doing?
  • How can we improve this moving forward?
  • What information can help us to improve?
  • What people can help us to achieve this?

 

Boxes Brand you -05All success requires good communication in all areas of your business. If you have this, you can achieve a good team and happy customers. It requires you to value your product/service, and your customers. It also requires you to listen to yourself, your team and your customer. You can ask yourself a question in any situation… are you listening to your reactions, or are you truly listening to what is being said? Listening to your customers is the key to building relationships, and this requires constant improvement, training and awareness. Fact finding is the key to listening, and any sale/development where I have achieved excellent results in the past has always happened because I prepped and planned, and did my fact find correctly. Fact finding is listening to customers’ needs, and when a customer decides to buy, the physiological process is called : needs appreciated = listening to the customer/s.

  • Every meeting that you have, or encounter with a customer, or work colleague, you can make improvements by performing this process after every meeting:
  • Did I listen to what they said?
  • Did I ask the right questions?
  • Did I react or was I completely present in the moment?
  • How can I better prepare myself for my next meeting?
  • What can I do to contribute my skills in the next meeting?
  • How can I better listen to his or hers needs?

 

All of these values and beliefs belong to people who are healthy, and who have a successful business & life.

Lee Kavanagh

2 tools to make your life and business more successful

In your life, and business, how often do you spend time planning and developing yourself?

Do you review achievement and improvements on what is needed to grow more effectively now, tomorrow and into the next month?

If you do,  then you know how to value yourself, your business and your team.

This is the most important subject that I am bringing to your attention!!

For most of us, we keep doing the same actions over and over again, and in the end, we get the same results.

To elevate, and ask questions, is one of the intelligent skills we can offer our selves.

So how do we do this in a more effective and measurable way?

business-success

  1. Planning your time – give yourself, your business and your team time to come together and talk about all the tasks you have done, you need to do and how you can make improvements all round.

Allowing time for this is the only way to get successful results. You need new information to apply new ways of completing your tasks.

Spending more time planning, researching competitors and successful companies, who have achieved what it is you wish to achieve.

You need good project management skills, but mostly a good manager who can lead the team and get the job done.

  1. improveMonitoring your tasks and changes – allowing for changes to happen requires observation and managing.

When we make improvements, there are always unforeseen situations that you just cannot plan for. This is part of your plan and management. Include time for tasks which do not go according to plan (usually around 20/30% of the total time needed to complete each task).

On a daily basis.  monitor yourself, your team and the tasks. Always ask the question : how do we improve? What is the root cause of this issue? How do we apply the solution to fix it?

Lee Kavanagh

01/09/2015

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10 Things Business Owners Should Consider Not Doing

We have so many thing to consider in our day to day running’s of our business. Our daily management, marketing, sales, customer service, accounts etc. .. List goes on.

It is vital as a business owner we plan and strategizes correctly and if you don’t you need to start now

(Read our blog about planning)

The most important part of you running your business is your daily rituals and how you approach and conduct your day.

Although it’s important to list the things you should do what is most important too is the things you should not be doing not only daily but at all.

To unlearn bad habits is key and I have compiled 10 things you should not do in your running your business.

10 things you should not do in your business.

  1. Blame others – always take responsibility and never blame others you are only giving your power away. Instead focus on the solution this will help bring about the change you need.
  2. Take on too much – when you do this you will always feel overwhelmed and in most cases never finish what you have started leading you to be demotivated. Instead make smaller realistic lists ones you know you can complete in your day.
  3. Rush – to much rushing causes stress and you will miss many great ideas or solutions to combat the day. You will also not be able to listen … and listening is the key tool to success. Slow things down and take you time this will help you be more productive.
  4. Spend before you earn – if you are spending over budget this will always lead to trouble, not enough cash flow and also this is lack of responsibility. Get a good accounting system or source someone who can help you keep control of your accounts. This includes your sales too.
  5. Guessing – I have see so many people running their business by guess work without correct information or not knowing their customers correctly
  6. Do it all by yourself – as business owners we can get lost in this doing it all by yourself. This never has a good outcome and is never productive. This is to distribute your tasks to your staff or outsources the things you are not good at.
  7. Waste time with the wrong people – it is vital you do not waste your energy or time so working with the right people is crucial. You have to figure out early if the person is a right fit and the best way to do that is to develop a fact find ( Marek put a link to a blog which contains more about fact finds)
  8. Work 7 days – if you work 7 days a week you are always going to be tired, less productive. If you allow some time off for yourself then this process will not only give you a different prospective to you but also the people around you. I guarantee you will make better decisions.
  9. Keep doing the same process when it does not work – so many of us keep doping th same process and getting the same results, blaming others for things not working out as planned. The key is to use the stop freeze and start process. This will allow new information to come forward and helps put you into a relax state. Being in relaxed state is the key to any success how else would you have success by being stressed? Yes relaxed think about it …
  10. Skipping review of accounts and costings – if you do this you will always run into problems constantly. In some cases the business will fail or go bust. Or it could be your not hitting your business target. All of these relate to your management and if you really want to make your business a   success then you need to change you daily management/ rituals in running your business.

Important note for you , all situations you have today as a result in not doing small actions day by day built over a period of time. The situation does not happen overnight it is your daily approach/rituals which has led to this situation. So if you think about it , it is only your mind frame which needs to change. Taking responsibility and applying a new daily ritual approach