How to Transform Your Business or Idea Into an Online Success

The 8 Steps Towards Online Success

For many business owners or innovative individuals with great ideas it can be hard to reach your target market online and achieve the results you want.  Either you’ve already established an online presence or you’re just getting started here are 8 steps you can utilize to help you achieve that strong online presence for your business or idea.


business idea




The importance of doing your research is that it can help you see what’s happening with your competitors and it helps you know how you can develop your own unique strategy. Make sure you find at least 3 industries/companies that has a  successful online presence so that you can see how the end users engage in a way that works. Make sure you study why it works and how you can make it work for yourself. This is important so that you make sure it is tailor fitted for your market.







This is where most of us fail, because we don’t plan. For those of you that do plan, we all know that this is vital part of how you achieve the results you need. We all cannot do everything ourselves, so you either, build your own team, or need to find insights from individuals in areas that aren’t your expertise. You will need to plan all the areas of deliverables. Breaking down tasks and each of the marketing mix on how and when you are going to execute this is critical. Spend more time with planning and your results will be greater. A good project management system, calendar, and constant monitoring will help your planning become more successful.








Merging your personality into your marketing is one of the best ways you can achieve results and connect with your target market. It resonates with your audience and builds momentum. You can do this by; using videos, blogging designing your own ads, and responding to engagements, this will all feed from your research and if you do this correctly you will excel. Remember it takes time so be persistent.


Modern business concept




Most people have great ideas and concepts and never get them off the ground, by following the steps above namely;  research, planning, and using your passion. This will help you bring any concept from idea to implementation and help you bring the whole project to SUCCESS.

Social Media





Using social media platforms is critical for your online presence, again knowing which ones are suitable for development or improvement will come from your research. Developing engaging content is the key, and when you are improving or developing your new content all of the research and the work you have done in building your concept using your passion will start to show through all your planning.








Reaching your target market through all the search engines and YouTube will help you bring your content in front of the right audiences. Selecting the right keywords and understanding how your target market engages will help all the hard work you have done come to life. You need to know exactly what and how this areas works in order to achieve online success.






Adwords in google yahoo and Bing are one of the most successful ways to reach your target market depending on what industry you are in. You can reach people who are looking for exactly what it is you offer, through the search engine, usually these are the individuals who demand your service/product. Again to set this up correctly, a complete and wholesome planning is key to make this work in a way that gives you results you need.






Marketing mix is so overlooked but the right marketing mix is critical in achieving success. You need to strategize all of your tools by; planning, reviewing, and constantly making improvements. Again this can be done in the planning stages by allocating time each month to review your results and to look at ways you can make improvements.

The most important part of this is bringing all of the steps I have listed above, together, strategizing and making your plan and developments consistent. Consistency is the key and by making changes on a daily basis you will achieve the improvements you wish to see.

How to achieve your goals in life or business – 3 secret weapons

download (2)Want to improve on:

  • Time management?
  • Sales & marketing?
  • Management?
  • Building business relationships?
  • Your life?
  • Your health and fitness?
  • Personal relationships?

The list goes on but basically there are 3 secret weapons that you can apply to reach any goal in any area you would like to improve.

Secret weapon 1 – Set 3 goals per day, 3 goals per week and 3 goals per month.


Setting the goal (plan). In order to achieve any long term or short term goal, you need to apply this weapon on your daily steps or habits. Setting 3 main goals that you know you can achieve gives you realistic outcome and helps you deliver efficiently.

Secret weapon no 2 – Voice out your achievements.


possibleWrite them down and give yourself a pat on the back. Share them with others and you can even look at yourself in the mirror and voice out your achievements.


Acknowledging your achievements gives you motivation in the right direction and is key to keep the improvements running day by day.

Secret weapon no 3 – Give gratitude.


Gratitude rockGive gratitude and thanks for all tools, things and people that helped you achieve your goals. Do this every day.


Expressing gratitude is the way to nurture and grow anything in this world. Giving thanks to everything we receive and most importantly, everything we are able to give will give amazing results.


Take note and apply these 3 powerful weapons to help you achieve your goals. We recommend to apply secret weapon nos. 2 and 3 at least twice per day for better results.


Lee Kavanagh

If you would like to find out more about our Business Coaching / Consulting service, click here.

The number one ingredient in successful business: keep your customers for life

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This is the biggest key to any success or development of any business.

If you are aware of any successful business models they always have customers who return.

Integrity is key and for people to trust you, this should always start with yourself. So if you want to either start a new business or improve your business, here are some main points on how to keep your clients or customers for life.

customer for lifePrep and plan – this is the first point in development. Always make sure you spend your time in preparation. The more time you spend with this the better the result will be.

Know your client – study, live and breathe your client. When I meet new clients, I always use my long term tools. I look at what they wear, how is their office and within my fact find I always find out what is important to them, their values and needs. This will always help you become a better relationship builder.

Give value – this is quite simple when you remove money out of your mind and give value then you don’t focus on the sale. You focus more on what you can give to the client which will always lead to long term relationships. Like the saying “the man who gives more for his dollar will always have customers”.

Focus on the value – the more you put your focus on your client, the more you give them the impression that you know what you are doing but mostly it shows you care about what you do and what you will do for them. Good business people can sense this and if you want to build professional relationship, this process is a must.

Fact find – in any sales or dealings with clients the fact find is the main process in closing a sale. Spend more time practising this with questions the better you can become of closing sales and learning about your clients’ needs.

Truth- is the main tool in life and business. When you lie, it will always catch up with you. So when faced with a situation with your client, always tell the truth and correct the problem. Your customers will respect you in the long run. Because none of us are perfect right?

Learn to listen better – after every meeting you have with your client, it is crucial that you have a feedback session with yourself and/or your team. You must review what happened in the meeting how aware you were in your questions and listening skills. This is a constant daily, weekly routine you need to do in order to grow.

Keep it real- never make promises you cannot keep. Don’t over promise what you cannot deliver. In fact, the key here is to revert back to the value chain and always over deliver what is promised.

Take your time- even if it means doing free assessments or more meetings. The more time you give the better relationship you will build. This shows your client that you genuinely care about what you do for their business.

If you would like to find out more about our Business Coaching / Consulting service, click here.