How to Avoid Common Mistakes in URL Links

URLs play an important role in the success of a website. They are so finicky as well, thus, even the simplest typo, like an incorrect letter or a mistake in capitalization, can create a broken link. A broken link leads to an error page, which is often represented by the “HTTP error 404” or the “directory not found”. When you hire a reliable business development agency, they will make sure that there are no mistakes in the URLs of your site, pages or even images.

If your URL is not working, you should give these tactics a try:

1. Check the capitalization.

There are some web servers that are case-sensitive, such as Unix and Linux. This means that they are able to distinguish between capital and lowercase letters.

For instance, some servers will consider the filenames ‘Bios.html’ and ‘bios.html’ as different files. This means that any browser locating a particular URL must use lowercase and uppercase letters when needed. Just see to it that the capitalization for the URL matches the capitalization in the link.

To prevent problems with files on a website, web design and brand development companies follow a standard naming convention, which means using only lowercase letters for the URL.

2. Take a look at the extension.

Bios.html and Bios.htm are clearly two different files. If the URL for your business development website link uses one extension that is different from the extension used in the actual file name, there is no way your link will work.

To avoid having problems with the extensions on your website, it’s recommended that you choose either .htm or .html. Make sure also that you stick to that extension.

3. Check the filename.

Again, it is important that you use the same filename for you URL and your link. Remember that ‘bio.html’ is different from ‘bios.html’.

4. It is safer to Copy and Paste.

If you can copy a URL, then do so instead of retyping it. Here is the best and safest way to create a working URL:

  1. Load a webpage in your chosen browser.
  2. Copy the URl, which you will find in the browser’s address box or link text box.
  3. Paste the URL into your HTML markup.

This method of copying and pasting for grabbing URLs is based on a presumption that you are getting them from a different website.


Designing and optimizing a website are very complicated processes obviously. Thus, to make sure your website will perform well, you should work with a reliable business development consultancy like Brand You. Brand You is a design business development agency that offers outstanding and cost-effective online marketing services.

The Difference Between Marketing and Branding

Both branding and marketing are very important aspects of building a successful business. While there are numerous materials and resources online that explain what they are individually, many entrepreneurs still do not understand how different they are. If you are to consult an expert at sales coaching Ireland, you will be given a clear explanation of the important differences between branding and marketing.

What is Branding?

Branding is a process wherein a single word is used to symbolize the reputation of a company. A brand is a recognizable representation of an organization or a company. It is something that gives a user an idea of what they can expect from a product or a service. In any business development strategy Ireland, branding is crucial because it gives a company personality, which is used to appeal to the demographic of its primary market. In short, branding prevents a business or a company from being a faceless entity.

What is Marketing?

Marketing is a strong statement that covers all types of interaction between a business and its customers. It also utilizes specific models to ensure that targeted advertising is developed, which will reach out to a specific group of consumers. Both offline and internet marketing strategies Ireland incorporate all types of advertisement.

Where do they cross paths?

The goal of both branding and marketing is to send out information to the consumers. Having the same purpose, it is natural for both disciplines to meet at some point. In local SEO services Ireland, for instance, both branding and marketing should be considered when creating a content development strategy for a business. Branding is a factor used in marketing in order to build customer loyalty. On the other hand, marketing allows a business to build rapport with its audience.

What is the important difference between marketing and branding?

Any company offering business intelligence Ireland would say that while branding and marketing go hand in hand, they are simply not interchangeable.

Marketing is a tactic, while branding is a strategy. Sounds the same, right? But they are not. Marketing contributes to the overall branding of a business, and it is where the brand is presented. Marketing makes sure that information is delivered to a market. Branding, on the other hand, is about earning the loyalty of the customer. Your brand image has to be cultivated in a way that will make the product or service relatable to the customer.


The concepts of branding and marketing are complex and very crucial to the success of any business or organization. If you want to make sure both your branding and marketing strategies are working to your advantage, invest in a reliable sales coaching Ireland. Brand You offers local SEO services Ireland that will take your business to new heights.

5 Essential Steps to Decrease Your Website’s Bounce Rate

Google Analytics describes ‘bounce rate’ as the percentage of single-page visits. If you own a website, one of your primary goals is to decrease your site’s bounce rate. A high bounce rate is a sign that your website layout, content, marketing funnel, and even your search engine optimization Ireland have failed.

In this post, you’re going to learn some simple yet effective tips on how you can decrease your website’s bounce rate.

1. Generate the right kind of traffic

You have to make sure you are driving the right kind of traffic to your site. Otherwise, nothing you will do will make you succeed. You’ve got to understand that when you drive visitors that aren’t interested in what you have to offer, they will automatically bounce off. The most important part of your search engine optimization Kilkenny is to use the right keywords that will get your target audience.

2. Make sure your site is mobile responsive

According to surveys, around 18 percent of site visitors are using mobile devices. Without a mobile friendly website, you will have all those prospective site visitors bounce off immediately.

3. Make your content easily accessible and readable

When your target visitors come to your site but are not able to easily find the content they need, they will bounce off. Considering the huge amount of information available on the internet, you cannot expect internet users to waste time on your site looking for the information they want. Thus, you have to make sure that your content is readily available and readable.

4. Check your loading speed

The loading speed of a website plays a huge role in its bounce rate. Any SEO agency Kilkenny would advise that you make sure it does not take more than 10 seconds for your webpage to load. Moreover, poor loading speed can also have a negative effect on your search engine rankings.

5. Have external links open in new windows

If your web content contains external links, make sure they open in new windows. This is basic concept and all SEO consultants Dublin would remind site owners of this, but many still take it for granted. When your site visitors are redirected to a new page, they are not likely to go back to your main page, and this makes them a bounce already.


Indeed, there are many things that need to be considered for your website to have a lower bounce rate. It is important that you regularly check every aspect of your website to make sure nothing is causing your visitors to bounce off. But with the help of an expert SEO consultant Dublin like Brand You, a high bounce rate should not be a huge problem for you.

Vital Tips for Building Your Business Brand

Branding is very important not only for big companies, but for small businesses as well. It is how you define your business not only to your external audiences, but also to your team and to yourself. Your goal is to have your customers connect with your brand emotively as this is what leads to more effective brand differentiation and higher sales. If you want to improve your brand, it is recommended to work with an agency that specializes in branding Ireland.


Follow these tips for implementing branding for your business:


#1 – Define your brand


It’s important for your brand character to connect with your customers, promote your business, and make you stand out in the market. But first, you need to evaluate your product or service, and assess the rational and emotive needs of your customers.


#2 – Think of your brand as a person


Every individual has their own unique character made up of values, beliefs and purposes. These are the things that define who we are. Our personality is what determines how we react to various situation, what we say, and even how we dress. When you’re building a brand, it would help if you have this understanding as well.


#3 – Aspire to have long-term relationships with your customer base


There is no point in raising expectations for your products and offering if you cannot keep your promises to your customers. If you want to build long-term relationships with your customers, your branding should be based on trust. Be honest about who you are and be true to your company values.


#4 – Use a consistent tone of voice when speaking with your customers


This will reinforce the character of the business, and will make its offering clearer to its audience. As a result, customers are better aware of what they can expect from the service or the product.


#5 – Avoid repeating the same message in the same way


To ensure successful branding Cork, it is important that you not use the same way of sending the same message. Instead, your goal should be to make your important messages work together to give your product or service a solid identity.


#6 – Always stand for something you believe in


Bureaucracy is very common in big companies and brands, and this is what prevents them from being adaptable and responsive to the changing needs of their customers. Whatever it is that you believe in, stick to it and demonstrate it using your brand.

Branding is vital not only for the success of your business, but also for its longevity. By using the right brand design Ireland and working with reliable people like Brand You, you can rest assured that you will have the best brand for your business.

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