Internal links – search engine optimisation

Web development

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Increase your sales development 24 month development strategy

As well as external linking, the internal one is essential for search engine optimisation purposes.

It is important create shortcuts within your copy that lead to different sections of the website. It gives user possibility to easily navigate between subjects that he or she is interested in. The good practise is to focus your links on the keywords or the key phrases to enable search engine to recognise pages from few locations on your website. BrandYou.ie often uses this practise to enhance website’s functionality and give it asearch engine optimisation boost. Continue reading “Internal links – search engine optimisation”

Website Coding – HTML

Web development

Increase your sales coaching strategy

Increase your sales development 24 month development strategy

HTML website coding, or Hypertext Markup Language, is used to create web pages. Site authors use HTML to format text as titles and headings, to arrange graphics on a webpage, to link to different pages within a website, and to link to different websites.
HTML is a set of codes that a website author inserts into a plain text file to format the content. The author inserts HTML tags, or commands, before and after words or phrases to indicate their format and location on the page. HTML tags are also used to add tables, lists, images, music, and other elements to a webpage. Continue reading “Website Coding – HTML”

Bounce rate

What is bounce rate in search engine optimisation? It is a term that is not used often on the web, but it is good to know how it is calculated and what it says about your website. Bounce rate describes the percentage of users that leave your website within few seconds from visiting it. High bounce rate generally means that content or design of your website is not appealing to end user. In worst case the pages might be optimised for the keywords that only seem to be relevant for your business. Continue reading “Bounce rate”